Software
Customer records & follow-up
Keep customer details, enquiries, and the next action together so the team knows who needs a response.
Custom software and AI that help your business run better.
I build customer management, quoting, booking, order and production tracking, invoicing, portals, and automation for owner-led small and mid-sized businesses. Less time chasing information. More time serving your customers.
I build the software that runs your business, around how you already work.
Still exploring? Suzy can help you put your ideas into words.
Meet Suzy, your AI guide.
Explore a practical starting point, or send your question straight to Rauf.
Talk to RaufProducts and businesses I've built
Who you'll work with
You work directly with me.
I'm Rauf Tur. I started iOLab Digital in 2014, and I'm still the person who answers your message, learns how your business runs, and builds the software.
There's no account manager and no handoff to someone you've never met. You explain the problem in plain language. I come back with a practical first step, a clear scope, and a price before anything gets built.
I've built systems for wholesalers, charter captains, real estate offices, and restaurants, and I run four live apps of my own. Let's build something for your business.
- 12+ years in business
- Based in Medford, NJ
- You own the custom code
Built around your business
What could we build
for your business?
Choose your industry. Explore a few possibilities. Pick the modules that interest you, and Suzy will help you find a sensible place to start.
Explore the essentials
Start with a few useful building blocks, or choose your industry to see more specific ideas.
Software
Booking & scheduling
Let customers request a time and help your team coordinate availability and reminders.
Software
Customer portal
Give customers one place to check progress, share information, and approve the next step.
Software
Estimates & invoicing
Prepare estimates, collect approvals, and follow the work through to payment.
Software
Team tasks & projects
Make owners, deadlines, and handoffs visible across the work your team shares.
Software
Customer support
Bring questions into a shared queue, with clear ownership and helpful response history.
These are possible capabilities, not a fixed package. Related demos show example workflows; your version would be scoped around your business.
Built and shipped for real businesses.
See how I connect customer enquiries, bookings, records, and day-to-day work for real businesses.
WRAPT by Hammont
Wholesale operations platform
Customer records, orders, and wholesale operations brought into one platform.
Sand Bar Joe's
Booking site + captain's CRM
A customer-facing booking site connected to the team’s customer records.
The Hoffman Agency
Real estate & rentals platform
Property listings and vacation rentals brought together in a purpose-built platform.
Maven
Curated networking platform
A platform for managing a curated business networking community.
One studio. Three ways I build.
Whether it starts as an app, an automation, or a growth problem, one person owns it end to end: me.
Custom apps & software
Bespoke web and mobile apps built around your workflow — replacing the spreadsheets and rented SaaS you've outgrown.
- Web & mobile apps
- Custom CRMs & portals
- Software you own outright
AI automation
AI that does the busywork inside your systems — drafting follow-ups, structuring records, and answering questions in plain English.
- Workflow automation
- AI agents & assistants
- Human-approved by default
Digital marketing
The site, SEO, and content that put the system to work — so the software you build actually fills up with customers.
- Web design & SEO
- Content & email
- Built to convert
Three steps. No leap of faith.
- 1
Scope
I map where your hours and revenue actually leak, and where custom software pays off first.
- 2
Build
We agree on the scope, cost, and timeline for a focused first phase, then I build a working system you can use.
- 3
Grow
I add only what earns its place, and hand you software you own for good.
Phased builds. Clear scope. Hosting and ongoing services agreed separately.
See how pricing worksUseful before you build
Find your next improvement.
Take a closer look at your website, your tools, or the work that eats up your day. Choose where you’d like to start.
01
Website Review
Improve my website
Find clearer messaging, stronger trust signals, and better next steps on your homepage.
You’ll get: homepage findings and practical priorities.
First look without email. Email required for the full report.
Open tool02
AI Readiness Quiz
Find work I could automate
Answer five questions about your business and explore useful places to introduce automation.
You’ll get: an opportunity score and suggested starting points.
See your results without email. Email a copy if you want one.
Open tool03
SaaS Cost Calculator
Understand my software costs
Add the subscriptions you use and compare their costs with a custom software scenario.
You’ll get: a five-year comparison with its assumptions.
Explore without email. Estimates are for planning, not a quote.
Open tool04
Workflow Assessment
Decide what to fix first
Look at disconnected tools, repeated tasks, and missed opportunities to find a useful first improvement.
You’ll get: a suggested focus and directional cost breakdown.
About 2 minutes. Name and email required to submit and see your assessment.
Open toolBuilt by someone who runs his own software.
Four of the products in my portfolio aren't client work. They're live apps I designed, built, and operate myself. Proof I can do the same for you.
- LiveNidoCase studyNidoAI home operating system
A full consumer app — accounts, real-time data, and an AI assistant — designed, built, and run end to end.
- LiveMeezCase studyMeezAI recipe & cooking app
Hands-free, voice-driven cook mode shows how an AI assistant can guide a task while someone works.
- LiveDraftAIbleCase studyDraftAIbleAI fantasy football war room
A real-time AI draft assistant that syncs live league data and holds up under game-day load.
- LiveDouble Standard PressCase studyDouble Standard PressSatirical AI newspaper
An automated newsroom where AI researches, writes, and publishes a fresh edition on its own.
FAQ
Questions I hear a lot
Who will I actually be working with?
Me. I'm Rauf Tur, the founder. I'm the person you talk to, the person who scopes the work, and the person who builds it. You won't be passed to someone else.
What kind of software does iOLab build?
Custom web and mobile apps, AI automation, internal tools, CRMs, and the marketing sites that feed them — built for small and mid-sized businesses. If your business runs on spreadsheets, disconnected SaaS, and manual follow-up, that's usually where I start.
You mention your own AI products — why does that matter to me?
I design, build, and operate my own live AI products — Meez, Nido, DraftAIble, and The Double Standard Press — in the real world, with real users. That experience informs how I build and support software for my clients.
Do I need to be technical to work with you?
No. I start from how you already run your business — your customers, your jobs, your words — and translate that into software. You make decisions in plain language; I handle the engineering, hosting, and the AI under the hood.
How is custom different from just buying HubSpot or an off-the-shelf tool?
Off-the-shelf tools can be a good fit. Custom software is useful when your workflow needs different connections, screens, or automation. I can build around your existing tools or replace specific parts. You own the custom code; hosting, third-party services, and ongoing support are scoped separately.
What does a project cost, and how long does it take?
Builds are phased. You start with a focused first phase priced for the specific problem it solves — with a timeline agreed before work begins — then add capabilities only as they prove their worth. Tell me the problem and I'll give you a directional estimate before you commit anything.
What happens after I reach out?
I review your message and reply about your business needs and a practical first step. If you separately choose to receive personalized tips, I can also email a short series based on the tools you try and the interests you share. You can unsubscribe from those tips anytime.
Let's build something for your business.
Tell me what your business is wrestling with. I'll tell you honestly whether custom software is the answer, and what it would take.
Your message comes straight to me. No technical brief needed.