Unified Property Experience
Present sales listings and rental inventory through one consistent, search-friendly brand experience.
For Real Estate & Vacation Rental OperatorsOne digital operation for listings, rentals, and leads.
One digital operation for listings, rentals, and leads.
Built around your market.
Connect property data, vacation-rental availability, lead routing, content, customer service, and the internal CRM without forcing your team to work across disconnected systems.
Your customer sees one brand. Your team manages five systems.
disconnected listing and CRM tools · Multiple systems, duplicate work
- MLS listings, rental inventory, inquiries, and marketing content live in separate platforms
- Agents and rental teams re-enter property and customer information across systems
- Website inquiries are difficult to route, qualify, and follow through to a measurable outcome
- Generic chat and search tools do not understand your inventory, policies, or local expertise
- Reporting cannot connect content, property interest, inquiry source, and closed business
Proven on a live real estate and vacation-rental platform
iOLab built The Hoffman Agency's connected platform with live vacation-rental inventory, MLS/IDX listings, an AI-assisted content engine, an AI concierge, and a central CRM backend. Your system starts with the same integration-first thinking, adapted to your market and operations.
Read The Hoffman Agency case studyConnect the public experience to the operating system behind it
Build the modules your team needs around the inventory sources, lead process, and customer journey you already have.
Rental Availability
Connect live inventory, availability, property details, policies, and inquiry context without duplicate entry. We connect to systems such as Guesty, Hostaway, Airbnb, VRBO, and Barefoot where their APIs allow, and confirm what syncs during scoping.
Lead Routing & CRM
Capture property interest and source, assign the right person, and preserve the full customer journey.
Property Search
Design search and filtering around how customers actually choose properties in your market.
AI Concierge
Answer inventory-aware questions and escalate serious inquiries with the page and property context attached.
Connected Content & Data
Turn property, market, and CRM data into useful content and reporting without copying information across tools.
Start with the handoff that loses the most value
For one operator, the priority may be rental inventory and inquiry routing; for another, it may be MLS search, content operations, or the internal CRM. The workflow review identifies the first connected workflow worth fixing before a larger platform investment.
Current tools
Multiple systems, duplicate work
Use your own invoices: seats, add-ons, integrations and manual re-keying
A system you own
- Scale build
- From $15K
- A focused CRM or business app, integrations included, with 6 months of support.
- Growth plan
- $2,500–$5,000 setup + $1,800–$2,500/mo
- We build the website and inquiry system you own, then run your marketing on it (6–12 month agreement).
CRM and business apps take 3–5 months; websites take 4–6 weeks. Both are delivered in phases with weekly demos.
Starting budgets, confirmed in a written scope. Pricing · Monthly plans
FAQ
Frequently Asked Questions
Can you integrate our MLS or rental platform?
For MLS listings there are two common routes: a licensed IDX vendor feed such as IDX Broker (the route we used on the Hoffman Agency build), or a direct RESO Web API feed where your MLS grants access, which usually needs broker sign-off and the MLS's own data-license agreement. Each MLS sets its own access and display rules, so we confirm the route with you and your MLS during scoping, before we quote. See how the two MLS / IDX routes work. For rentals, we connect to systems such as Guesty, Hostaway, Airbnb, VRBO, and Barefoot where their APIs allow, and confirm what syncs live during scoping.
Do we have to replace our existing CRM?
No. We can improve capture, routing, property context, and reporting around an existing CRM, or build a focused replacement when the current system is the bottleneck.
Can the AI concierge use our real property information?
Yes. It can be grounded in approved property data, policies, area content, and customer-service rules, with clear escalation when a question needs a person.
What does it cost to get started?
You can start with a monthly plan or a fixed-scope build. Monthly plans start at $1,200 a month: Care keeps an existing platform up and improving, and Growth runs inquiries and marketing on a system we build for you to own. Fixed-scope and multi-system builds are quoted after we understand the feeds, integrations, roles, and rollout plan. See the monthly plans and pricing pages for the starting budgets.
Map the property-to-customer workflow
We'll identify the disconnected handoff costing the most time or opportunity and outline the smallest useful first phase.
Request a Workflow ReviewExplore more industry workflows · See the brokerage CRM workflow