How Much Are Your SaaS Subscriptions Really Costing You?

Custom builds start at $5,000 for the foundation (admin, auth, contacts, branding, hosting setup) plus your first connected module. Each additional module adds $500–$2,000 on a sliding scale — the more you bundle, the cheaper each one gets. That's the whole point: we build everything once on a shared foundation, then layer modules on top. Hosting and ongoing maintenance is $49/month flat.

Because multiple SaaS tools in the same category collapse into one module. If you're paying for Salesforce + HubSpot + Pipedrive, that's three CRM tools — but it's one Sales Pipeline module to build. Same for Mailchimp + Klaviyo (one Email Marketing module). Dedup is where the savings come from.

It is a directional planning tool using the prices and assumptions shown in the result. Real subscription terms, integrations, migration, hosting, and support vary. For an exact comparison, we validate your current invoices and workflow during the assessment.

No. If a standard tool fits the workflow and the team is small, keeping it may be the better decision. Custom becomes more compelling when several people share a specialized process, disconnected tools create repeated work, or the business needs capabilities generic software cannot support.

Admin dashboard, user authentication, basic contact list management, your first connected module (whichever you pick), custom branding to match your business, transactional email setup, file storage, hosting and SSL setup, and 3 months of post-launch support. Effectively the boring-but-essential 'core' of any business app.

Yes. That's the whole iOLab model. A custom platform can unify your CRM, email marketing, scheduling, invoicing, and project management into one system built specifically for your workflow — and you own it forever, no recurring license fees.

Custom can still work if you want ownership and customization, but the dollar savings are smaller. We're honest about that — the calculator will show you the real number. Many clients start with one module to replace their most expensive SaaS, then expand over time.