We Build the Software That Runs Your Business
We build custom software and AI around the work your team does every day. Our experience running business operations helps us connect the technology to the problem you need to solve.
As a CMO, our founder architected Wrapt — a 9-module wholesale platform for Hammont — because no SaaS on the market could handle the real workflow: quoting, proofs, supplier POs, production, and fulfillment, all in one place. We bring that practical experience to each project, starting by learning how your business works.
Today we build that same kind of custom operations software — CRMs, portals, production and order systems, AI automation — for businesses that need a better way to manage customers and daily work. Your custom deliverables are yours to own under the project agreement. We explain hosting, third-party services, and support costs before you commit.
Let's Talk
Based right here in Medford
If you run a business in town, we're neighbors. Tell us what's slowing your week down and we'll give you an honest take — whether or not you hire us.
Say helloMeet Rauf Tur
Rauf Tur has spent his career on the operator side of the table. As a marketing and operations leader, he didn't just commission software — he architected it: Wrapt, a 9-module wholesale platform for Hammont, born because every off-the-shelf tool forced the business to bend around it instead of the other way around.
That experience is iOLab's edge. Rauf has led custom builds across wholesale, hospitality, restaurants, and field-service trades — each one informed by hands-on experience with business operations. We learn your process with your team, then scope a useful first release.
Based in Medford, New Jersey, iOLab Digital is a Microsoft Advertising Partner, Semrush Agency Partner, SiteMinder Advocate Partner, and Mailchimp Partner.
A few of Rauf's most recent builds

DraftAIble
AI Fantasy Football War Room
View case study
The Double Standard Press
Satirical AI Newspaper
View case study
Meez
AI Recipe & Cooking App
View case study
Nido
AI Home Operating System
View case study
WRAPT by Hammont
Wholesale Operations Platform
View case study
Sand Bar Joe's
Booking Site + Captain's CRM
View case studyReady to Build Something Custom?
Tell us where your tools or processes fall short. We will help you decide what to improve first and whether a custom build makes sense.
Talk to the team