01
Local businesses
A seat at the table.
Put an offer on the coasters at neighborhood bars and restaurants, with one paid advertiser per category, per venue.
Coaster advertising · South Jersey
Local discovery.
Right on the table.
Local businesses put their offer on the coasters at neighborhood bars and restaurants. Guests scan and claim it. Venues get the coasters free. We built the platform behind it.
Coaster advertisingScan to claimNo app neededFree coasters for venues
The Idea
Sip. Scan. Save.
One small coaster serves three people at once: the business with something to offer, the venue that needs coasters, and the guest at the table.
02
Bars & restaurants
Your next round is on us.
Free custom coasters with the venue's name and QR code, paid for by local advertisers. Tappd handles printing and delivery.
03
Guests
Just here for the deals?
Scan a coaster to browse offers nearby. No app and no account to look; an email claims an offer and returns a code.
Follow the coaster
It starts with a little curiosity.
- 01 / On the table
Your business. In good company.
A spot on a coaster at a neighborhood bar or restaurant, right where local people already spend time.
- 02 / On their phone
One scan. A new local find.
Guests scan to browse offers from businesses nearby. No app to download, no account needed to look.
- 03 / Around the corner
A reason to visit. A way to measure.
Guests claim with an email and show the code at the business. Scans, claims and redemptions are recorded.
The Site
A warm, local brand that sells three ways
Cream paper, navy ink and a pin-orange accent, with a serif that feels like a neighborhood menu. Each audience gets its own path: advertise, get coasters, or find a deal.
The Model
Small format. Clear commitment.
Advertisers choose a placement per venue. Venues never pay. A free listing is the first step for businesses that want to start small.
Standard
from $449/mo per venue
Your logo on 4,000 shared coaster backs a month.
Premium
from $899/mo per venue
Your own coaster front, 1,000 a month, and a landing page.
Venue Sponsor
from $1,999/mo per venue
Both sides of 2,000 coasters a month, the top banner and a mini website.
One paid advertiser per category, per venue. Free listing available: one offer, no coaster placement.
Reporting
Know what went out. See what came back.
Placement records show what went out; recorded activity shows what people did next. Estimated exposure stays clearly separate from counted actions.
01 / Placement
Coasters placed
Placement records from each venue.
02 / Interest
Scans & claims
Recorded scans, page visits and offer claims.
03 / Action
Leads & redemptions
Submitted leads and recorded code redemptions.
Reporting varies by plan. A scan or claim is not a guaranteed visit or sale.
Behind the Counter
The platform that runs it
Behind the public site sits the software we built to run the network: venues, advertisers, offers, claim codes and the activity records reporting depends on.
Platform · Admin console
One console for the whole network
Businesses, venues, guests and offers, with recorded scans, claims and redemptions, managed from one place instead of spreadsheets.
- Businesses, venues, users & offers
- Scan, claim and redemption counts
- Network-wide activity at a glance
Platform · Venues
Every venue gets its own QR codes
Each participating bar or restaurant has its own codes, so a scan resolves to the right venue and the offers around its tables.
- Per-venue QR codes
- Venue-specific offer feed
- Per-venue activity records
Platform · Offers
Offer management for advertisers
Advertisers' offers, artwork and status are created and managed in one place, ready for the coaster and the claim page.
- Create and edit offers with artwork
- Status and scheduling
- Claim codes for redemption
FAQ
Questions about Tappd
What is Tappd?
Tappd is coaster advertising for local businesses in South Jersey. Businesses put an offer on the coasters at neighborhood bars and restaurants; guests scan the coaster, browse nearby offers and claim one with an email; venues get the coasters free, paid for by the advertisers.
What does it cost to advertise?
Plans start at $449 a month per venue (Standard), with Premium from $899 and Venue Sponsor from $1,999, subject to venue and category availability. A free listing with one offer and no coaster placement is also available.
Do guests need an app?
No. Guests browse offers without an app or account, and use an email address to claim an offer and receive a code to show at the business.
What did iOLab build?
Tappd is an iOLab venture. We built the public site, the scan-to-claim flow, the venue and advertiser tools and the admin console that records placements, scans, claims and redemptions.
Have an idea that needs a real platform?
Tappd is our own venture: a brand, a public site, a scan-to-claim flow and the tools to run it. That's the same depth we build for clients.
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