01
Lead Intake (CRM)
Capture & qualify inbound and outbound leads, with pipeline and follow-ups.
WRAPTby Hammont
From lead to delivery, wrapped in one system.
When no SaaS could run a custom-packaging operation end to end, we didn't buy them software — we built them their operating system: a 9-stage pipeline, an integration hub, a client portal, and an AI support desk, in one platform.
Custom wholesale ops SaaSNext.js9-stage pipelineLive
The Challenge
An operation stitched together by hand, on every order
Hammont — a custom-packaging company serving wholesale, B2C, and vendor relationships — ran on a fragmented stack: spreadsheets for leads, quotes, and tracking; a separate help desk for support; and finance, operations, and shipping data sitting in systems that didn't talk to each other.
The team manually bridged those gaps on every order, which produced conflicting updates, reporting errors, and re-keyed data. And customers had zero visibility — no way to see where an order was in production or shipping.
The business had outgrown every tool it could rent. So we built WRAPT: one platform that models the entire operation and becomes the single front face the team and clients actually use.
The Solution
A sequential pipeline, lead to delivery
WRAPT models the business as a strict pipeline with handoff gates — nothing advances until its predecessor is satisfied. Every action is tracked, every decision logged, every dollar traceable.
02
Product Development
Define the spec — size, type, dimensions, finish, quantity.
03
Sourcing Engine
Vendor sourcing and cost gathering.
04
Quoting Engine
Estimates built straight from sourcing data.
05
Sample Management
Track physical sample requests and approvals.
06
Final Order & Artwork
Lock artwork, deposit, and item numbers.
07
POs & Production
Vendor POs and production tracking.
08
Freight & Logistics
Ocean freight and shipment coordination.
09
Shipping & Delivery
Final invoicing, payment, and delivery.
10Parallel
Customer Support
Omnichannel support hub running alongside every stage.
Under the Hood
A hub-and-spoke layer, not another silo
WRAPT doesn't re-implement everything — it orchestrates Hammont's specialist systems and is the single face the team and clients use. The single-flow principle: every data type flows in exactly one defined direction, and no system writes to another except through WRAPT.
That's what ended the conflicting updates and reporting errors of the old disconnected stack — and a built-in integration-health view keeps every connection observable.
GoFlow
Inventory & operations — sales orders, vendor POs, transfers
QuickBooks
Accounting system of record — AR/AP, month-end, tax
Shifl
Ocean-freight container milestones & ETAs via webhooks
Feature Highlights
What the team actually works in
The standout pieces — the CRM overhaul, the command center, the AI support hub, and the marketing engine — all in one owned platform.
Feature · CRM & Leads
A lead board that surfaces urgency
The original kanban hid what mattered — with 100+ leads, a card three days from its due date looked the same as one three months out. We made a power-user table the default, with computed urgency (overdue / warning / normal) so sales triages the right lead first.
- Computed lead urgency, not a wall of cards
- AI segments on the contacts dashboard
- One record of truth per lead and client
Feature · Command Center
The whole operation, one dashboard
Owners and PMs open WRAPT to new leads, live pipeline value, and what's ready to promote to the next stage — the orchestration layer the team actually works in, instead of stitching three systems together by hand.
- New leads, pipeline value & ready-to-promote
- Role-based views for Owner, PM, and Sales
- Every action logged as a live audit trail
Feature · Support Hub
Six channels into one inbox — with an AI agent
WRAPT's support hub replaced the standalone help desk entirely: email, WhatsApp, SMS, phone/VoIP, Instagram DMs, and a self-service portal, unified for wholesale, B2C, and vendor contacts — with TAMI, a Claude-powered web-chat agent, handling the front line.
- Unified omnichannel inbox + call history
- TAMI: a Claude-powered support agent
- Role-based routing across every team
Feature · Lifecycle Marketing
Content and nurture, wired in
A content engine plus a full lifecycle-email library keep leads warm automatically — wholesale nurture, re-engagement, and re-order flows — so demand generation runs without manual follow-up.
- Content pillars feeding the marketing engine
- Klaviyo lifecycle flow library
- Automated nurture & re-engagement
The Stack
Built on a modern, ownable stack
Production-grade tooling — no page builders, no per-seat SaaS lock-in.
Next.js 14TypeScriptNeonDB · PostgresPrismaClerk (RBAC)DigitalOcean + SpacesResendTwilio (SMS/VoIP)Anthropic · ClaudeTailwind + shadcn/uiGoFlowQuickBooksShiflShopify + SparkLayerKlaviyo
The Impact
One platform. One source of truth. Owned.
10→1
spreadsheets, a help desk, and manual bridges consolidated into one platform
1 flow
every data type moves in one defined direction — no conflicting updates
0→live
client visibility: a real-time, branded production & shipping portal
The businesses that win don't rent generic software and hope it fits — they own a system built around how they actually operate. WRAPT is the proof: a real company's entire operation, wrapped into one platform it owns. That's what we build for everyone else.
Run a business that's outgrown its software?
That's exactly the problem we solve. Let's map the system your operation actually needs — and what it costs to own it.
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