Comparison
iOLab Custom vs HubSpot
Free to start, expensive to scale — or a custom platform that grows with you.
HubSpot
$0-$890+/month
5-year total: $30,000 - $53,000+
- Per-seat pricing that scales with headcount
- Annual price increases (10-20%/yr typical)
- You never own anything
iOLab Custom
Recommended$25,000 - $40,000
One-time + $200-$500/mo hosting
- Flat pricing — unlimited users
- No price increases — you own the code
- AI automation included from day one
Feature-by-Feature Comparison
| Feature | HubSpot | iOLab Custom |
|---|---|---|
| CRM & Contacts | ||
| Email Marketing | ||
| Custom Workflows | Pro tier ($890/mo) | |
| AI Features | Limited | |
| No Contact Limits | Paid tiers only | |
| Custom Branding | Pro tier only | |
| You Own Your Data | ||
| No Feature Gating | ||
| Flat Pricing | ||
| Custom Reporting | Pro tier |
Which Is Right for You?
Choose HubSpot if...
Early-stage businesses that need free basic tools and don't mind upgrading to expensive tiers as they grow.
Choose iOLab Custom if...
Growing businesses that need real automation, custom workflows, and don't want to pay $890/month for features that should be standard.
FAQ
Frequently Asked Questions
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