iOLab Custom vs Salesforce
Enterprise CRM at enterprise prices — or a custom CRM that actually fits your business.
Salesforce
- Per-seat pricing that scales with headcount
- Annual price increases (10-20%/yr typical)
- You never own anything
iOLab Custom
Recommended- Flat pricing — unlimited users
- No price increases — you own the code
- AI automation included from day one
Feature-by-Feature Comparison
| Feature | Salesforce | iOLab Custom |
|---|---|---|
| Contact & Lead Management | ||
| Deal Pipeline | ||
| Custom to YOUR Workflow | Limited | |
| AI Automation Built-In | $50+/user extra | |
| Per-Seat Pricing | ||
| You Own the Code | ||
| No Annual Price Increases | ||
| Custom Integrations | Via AppExchange | |
| Mobile App | ||
| Dedicated Support | Premium tier only |
Which Is Right for You?
Choose Salesforce if...
Large enterprises (50+ sales reps) with dedicated Salesforce admins, complex multi-department workflows, and budget for ongoing consulting.
Choose iOLab Custom if...
Small to mid-size businesses (5-50 people) who want a CRM that matches their actual workflow, includes AI, and costs less over time.
Frequently Asked Questions
Can a custom CRM really replace Salesforce?
For small businesses, absolutely. Most companies use less than 20% of Salesforce's features. A custom CRM gives you the 20% you actually need — built around your workflow, with AI included, at a fraction of the cost.
What about Salesforce's app marketplace?
Custom CRMs integrate directly with the tools you use (Stripe, QuickBooks, Twilio, etc.) without paying for marketplace connectors. You get exactly the integrations you need, built to work seamlessly.
How long does migration take?
We handle full data migration from Salesforce — contacts, deals, activities, custom fields. Typical migration takes 2-4 weeks as part of the build process. Your team doesn't skip a beat.
What if I need changes later?
That's the beauty of custom. Need a new field, workflow, or integration? We build it. No waiting for Salesforce to add a feature or paying for a premium tier to unlock it.
Ready to Replace Salesforce?
Book a free consultation and we'll show you exactly what a custom replacement would look like — and cost — for your business.