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iOLab DigitalDigital
Email Marketing Automation

Email marketing, written, designed and sent for you

Three packages, from two campaigns a month to the full program: weekly sends, seasonal customer journeys, the pop-ups and forms that grow your list, and CRM connections. SMS can be added on.

Packages at a glance

Save 5% to 15% when you bundle two or more services, and 5% more on a 12-month contract.

Packages

Email Marketing packages and pricing

Getting Started

$950/month

For businesses that want a regular, professional email in front of their list without the full program.

What's included

  • 2 email blast campaigns per month
  • 1 customer journey campaign (up to 4 emails)
  • Custom email template design
  • List cleaning and management services
  • Content curation and creation
Ask about Getting Started

The Essentials

$1,650/month

A weekly email and seasonal journeys for businesses ready to make email a steady channel.

What's included

  • Weekly email blast campaigns (4 per month)
  • Seasonal customer journey campaigns (up to 8 emails)
  • Custom email template design
  • A/B testing for subject lines
  • List cleaning and management services
  • Complete content curation and creation
Ask about The Essentials

Premium

$2,450/month

Complete email marketing solution with sophisticated automation and strategic campaign management.

Everything in The Essentials, plus

  • Website pop-up, landing pages, and lead forms
  • A/B testing for content and send times
  • Analytics integrations and CRM connections
Ask about Premium

Side by side

The differences that usually decide it.

Email Marketing Automation packages compared side by side
CompareGetting Started$950 /monthThe Essentials$1,650 /monthPremium$2,450 /month
Email blast campaigns2 a month4 a month (weekly)4 a month (weekly)
Customer journey campaigns1, up to 4 emailsSeasonal, up to 8 emailsSeasonal, up to 8 emails
Custom template designIncludedIncludedIncluded
Writing and contentIncludedIncludedIncluded
A/B testingNot includedSubject linesSubject lines, content and send times
Pop-ups, landing pages and lead formsNot includedNot includedIncluded
Analytics and CRM connectionsNot includedNot includedIncluded
SMS add-on+$400 a month+$400 a month+$400 a month

How it starts

  1. Step 1

    A short call

    Tell us what you sell and what you want this work to do. We'll help you pick the package that fits.

  2. Step 2

    A written quote

    You get the package, the term and any bundle or 12-month discount in writing before anything starts.

  3. Step 3

    Delivery on a schedule

    The work in your package is delivered on the schedule the package sets out, month after month.

Terms & savings

Contract terms, and how to pay less

Minimum term
6 monthsWith 30 days' notice to cancel. Select starter packages run month to month.
Bundle and save
5% to 15%5% off for two services, 10% for three, 15% for four or more.
12-month contract
5% offApplied across every service you take.
Both together
Up to 20%The bundle discount stacks on the 12-month discount.

Popular bundles with Email Marketing

  • The Digital Trifecta

    Social Media + Photography/Videography + Email Marketing

  • The Complete Solution

    Fractional CMO + any 2 services

Price a bundle
Email Marketing FAQ

Questions about Email Marketing

How many emails are included each month?

Getting Started includes 2 email blast campaigns a month and one customer journey of up to 4 emails. The Essentials and Premium include 4 weekly email blasts a month, plus seasonal customer journey campaigns of up to 8 emails.

Do you write and design the emails?

Yes. Every package includes custom email template design and the writing. The Essentials adds A/B testing of subject lines, and Premium tests content and send times as well.

Can you add text messaging?

Yes. The SMS Marketing Add-On is $400 a month on top of any email package. It covers SMS campaigns integrated with your email journeys, text blast coordination, SMS list building and compliance, and automated text sequences.

Will it connect to my CRM and analytics?

Analytics integrations and CRM connections are part of Premium, along with website pop-ups, landing pages and lead forms. List cleaning and management is included in every package.

How long is the commitment?

Services run on a 6-month minimum contract with 30 days' notice to cancel, which gives the work enough time to show results. Bundle two services for 5% off your monthly total, three for 10%, or four or more for 15%. A 12-month contract takes off another 5%, for up to 20% in total.

Not sure which package fits?

Tell us what you sell and what you want marketing to do. We'll come back with the package that fits and a written quote.